As we all know, marketing a specific brand of a business or even, an upcoming event that is expected to attract thousands of attendees, you have to do a lot of heavy work especially if you’re only working on a small amount of budget that is handed to you by your office’s marketing department head. You see, there are many doable ways in which you can increase the number of potential clients your business can reach. For example, you can pay for a slot for a TV advertisement during prime time. Or, you can even have a full-page ad printed in one of the national broadsheets. Or in most cases considering the fact that the social media has been emerging, you can do online marketing which will require you to basically come up with a marketing material that can be posted over your company’s official social media accounts like Facebook and Twitter and then, let that post attract as much attention as possible. Now, the mentioned methods above are all full of hassle, require one paying big amount of money and most importantly, ads from TV and newspapers can easily be forgotten even after 24 hours. Fortunately, there’s another method that is cost-efficient and equally beneficial to both the company and the clients. This specific method has been widely used worldwide due to the number of benefits it carries. This method includes the use of promotional merchandise as an alternative way to promote your brand.
Recently, Canada successfully celebration its 150th anniversary. It was greatly prepared and successfully handled with the grandest fireworks display to end the said celebration. Of course, the Canadian government spent a big amount of money to be able to hold a celebration that big and grand. It was reported that the government also spent 2 million Canadian Dollars on promotional merchandise that were given to attendees during the said celebration. Out of that number, 70% were manufactured and purchased outside of Canada. For example, the pins were made from China, ball caps from Bangladesh and, hockey pucks from the United States. Overall, the Canadian government spent 1.5 million Dollars on these items that were manufactured outside of the country.