Search Engine Based Strategies That Can Improve a Company’s Digital Marketing Portfolio

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It is not enough for a company to just create a beautifully designed website, if there are no customers to come on board and use it. The most prominent ways to attract customers are through digital marketing ventures. Although a niche area to specialize in, there are companies such as Studio BKK which take up digital marketing projects. Digital marketing involves the use of the internet to publicize and advertise a particular product or company. There are two broad classes of digital marketing strategies. One is the strategy which increases the indexing rank of a company’s website on search engines like Google and Bing. These are the search engine strategies which broadly comprise of search engine optimization and search engine marketing. This is the strategy most employed by digital marketing companies like Studio BKK to increase traffic. The second class of digital marketing include social media marketing, email marketing, mobile marketing, and other such strategies.

Search engine optimization increase the indexing rank of a website by using certain keywords in the text displayed on the page. Search engines recognize the use of these keywords and rank these websites higher with respect to certain search parameters. Next, when a customer searches for something related to the keywords, search engines will place these websites as some of the top results. It’s generally considered an organic way of increasing the rank of a company’s website for search engines. Reports are coming up that Google and other search engines are modifying their search algorithms and that search engine optimization may then become futile. But regardless of these claims, it is always safer to invest in something known rather than unknown, and hence most companies opt to get their websites optimized for search engines.

The other search engine strategy is search engine marketing. This strategy uses the marketing benefits of search engines themselves, such as Google Ad Words or Bing Ads. These platforms enable companies to post advertisement banners of their websites on various other websites which have enabled the use of Google Ad Words or Bing Ads. There are three types of revenue collection used by the ad agencies, and they are pay-per-click, cost-per-click, and cost-per-thousand impressions. The easiest is the pay-per-click model, where companies only pay ad agencies if the advertisement banners are clicked on.

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